Don’t use JavaScript menus. If you have got to use JavaScript menus, make a site map to get the full benefit back. Remember related keywords. Why? Because search websites see why folks use their services. They are on the lookout for significance. By utilizing related keywords you help the search site know what your website is about. Forget Flash. The difficulty with a Flash-only internet site is that there’s nothing for the search sites to see. If you’d still like to use Flash, be certain to include an HTML version of your internet site so that the crawlers can get the required data from your internet site.

Images aren’t enough. Some people like to use graphic text for their headlines, or in other places. One way around this is by using ALT-text (consider it as an unseen label for text that crawlers can see) that contains the same words as your headline. Bonus tip: use keyword rich ALT-text for all the photographs on your internet site.

Being conscious of these few things will aid in keeping you from being unintentionally penalised for your SEO efforts from the search websites.